Tuesday, April 29, 2008

handling inquires buy my used car

Handling Inquiries

One of the toughest techniques that you’ll need to learn to sell that used car is the art of taking phone calls and dealing with people you don’t know. Although it’s possible to sell the car by word of mouth to a friend or family member, most of us that will sell a used car will need to deal with someone we aren’t familiar with. If handled correctly, the whole process can be profitable for both parties and even pleasant, but there are certain things that you’ll need to protect yourself in what might be a tricky process.

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Remember that people who call you after they see the ad that you’ve placed will generally want a little more information before they go to the bother of coming to see the car in person. They will be interested so what you’ll need to do here is supply that little extra push by presenting the vehicle in the best possible light over the phone. A cautionary note here—there’s no reason to waste their time and present the car in a false light or tell them a few white lies to get them to come and see the car when they’re going to find out the truth anyway. Be honest. The experts suggest that it’s better if you think of yourself as an information provider rather than a salesman.

You should always lead off with a little pitch though. Maybe something about what a great car the one you’re selling has been or how you really wouldn’t be selling it at all if it weren’t for getting a new one. The people who phone might want you to take the lead—if that’s the case, make sure to go over the vital statistics again even if you’ve listed them in your ad. If they’ve got their own set of questions, then by all means let them run the show. Basically, there are five areas that anyone buying a used car will be most interested in.
• Make, model, year
• Mileage
• Color
• Price
• Options
• Condition

Once these have been established, you can move up to the next level but always be cautious about staying away from a direct sales pitch. For example, you can mention the options the car has but try to remember not to go on too long or list all of them so that you start to sound desperate or needy. Make sure to have a positive reason ready to go about why you’re selling the vehicle as well. Needing a bigger trunk for the samples that you need to fit there as a traveling salesman is a much better reason than wanting something with a better ride.

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When the caller is interested, the time is right to tell them about any complications that might arise form the sale. For instance, if the air conditioner doesn’t work and you didn’t get it fixed, here is the time to tell them, but make sure to tell the prospect that you’ve made allowances in the sale price for the defect.

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